So here are couple of things I want to write aloud about. They interest me enough to drag me out of the hermetically-sealed Study Capsule into which I have intentionally interred myself for the duration of this final term of undergraduate study. Let me tell you what these things are, let me tell you why.
The first thing isn’t really a big thing, and it certainly isn’t a new thing. But when did there start to be just so much television programming about… television programmes?
The second thing is big and startling. It is that something original has happened on ITV. I’m not talking about introducing a presenter to News broadcasts, that was decades ago. For the second time in its history, ITV has done something original with its programming.

So let’s think about this astonishing post-modern reflexiveness that’s inflicted itself on the television media over the past- well, five years or so? I don’t really know. It probably started with one of those fly-on-the-wall documentaries that was so popular in the 90s. And don’t forget the shows that popped up to mock those- I’m talking about Chris Morris, with the Day Today and Brasseye. They were focussed on News, Current Affairs and Documentary spoofing, granted, but a more self-aware comedy show hasn’t been produced since.
Until now, that is. But we can come back to Moving Wallpaper.
So we woke up to how incredibly contrived TV news really was as Chris Morris orchestrated a war between Australia and Britain, just so he could use the shiny new WAR!!! graphic on his current affairs show. And maybe this is what started the trend. Big Brother became boring to me after two series or so, and I can only assume that the rest of mankind is just four of five years behind me. But then Big Brother’s Little Brother came onto the scene.
A little Montel/Kilroy thing, half an hour long, with people talking about… nothing. I honestly thought Chris Morris had struck again, only too subtly to be funny. Is this a kind of a Seinfeld thing? No. It’s a show about another show. If the other show didn’t exist, this one wouldn’t either. And… it’s popular. The new(ish) digital channels proved to be a perfect venue for these televisual nonentities, and soon they were everywhere. Each Reality TV programme had (and has) its very own companion-piece, a few seconds later and just a channel-flick away.
And then came Doctor Who Anonymous. Material that would otherwise (and rightly) have been consigned to a DVD special edition or slick website was suddenly thrust out as a part of the main event. Like the cartoon they used to show before the main feature at the movies only, you know, a bit shit.
Perhaps something similar has been happening in the USA. I can’t claim to be that up to date with it all. But I do know about Aaron Sorkin’s abortive, disappointing and unctuous Studio 60 on the Sunset Strip. Don’t we all! The man who created the west wing got to work with two of the most entertaining american language-comedians… and decided to mop up the two dozen or so plot lines he had left over for the West Wing when he left that instead of actually telling us something interesting about his new characters; instead of telling us a story. The language was great. Nothing else was. But here’s something worth pointing out: a dramedy about the creation of television. Just like its (much better) estranged, battling brother: 30 Rock.
Oh how we laughed. Not just at the smart funnies, the slapstick, the timing and Alec Baldwyn. At the coincidences. Because 30 is, like, half of 60. And Rock is for Rockefeller Plaza and the Sunset Strip is a place as well. It’s TOO WEIRD.
So America has its share of navel-gazing television material. Exactly half of it is brilliant, and accordingly will keep on getting made. Law of the JUNGLE.
So, given all of this, what do you think is the least likely television network to take notice of a zeitgeist, to extrapolate it, to have a genuinely brilliant idea and execute it at high speed? ITV?
Well, it’s a funny old world. Obama lost New Hampshire. David Davis lost the Tory Leadership. And ITV created Moving Wallpaper and Echo Beach.
If you’re not familiar, the concept is, like all good concepts, incredibly simple. Echo Beach is a moderately racy soap opera. Moving Wallpaper is the half-hour comedy about the team that creates it. Who really created both? Kudos, naturally, the production company responsible for practically every decent new fiction to be found on British TV these days (can you say Life on Mars?).
So in this first episode, for example, Moving Wallpaper showed the creation of the Echo Beach pilot, and ended at the exact moment that the writers and producers sat down together to watch it air. Queue brief ad-break to herald the return of News at Ten next monday, and we’re into the action at Echo Beach.
This stuff works best when we can wiggle into the sofa and congratulate ourselves for belonging to the club. The genius here is that Kudos has already generated the kind of in-jokes and knowing winks that most shows would need half a dozen episodes to set in motion. A wry comment in Moving Wallpaper about sticking someone in a miniskirt? There she is in the background. A funny moment with a child actor being made to cry? She’s howling in Echo Beach. A desperate actress gives an executive a blow job to get to say one line in Echo’s pub. And there she is, saying it, milking it (is that good acting or bad acting? Who knows?) and then instantly eclipsed by two other minor characters.
Moving Wallpaper is the clever half of the relationship. Don’t get me wrong, it’s not brilliant. It has an awfully long way to go before it can live up to its promise. But our protagonist is a somewhat likeable Simon Cowell impersonator. And they’re making an effort to make little jokes, and there’s no laughter track. It’s trying so hard! Impossible not to be a little wooed. Now they just need to tell their worse actors to do what bad american actors do- say it fast, and at least you’ll come across as quick and smart.
It’s the perennial problem of British TV: for whatever reason, we’re incredibly short of decent actors. Everything always seems as though it ought to be on stage. It troubles Moving Wallpaper. It completely blights Echo Beach.
Martine McCutcheon is almost certainly an absolute sweetheart, but she’s desperately unconvincing. Echo quickly reveals its hand- this isn’t clever meta-telly at all; it’s a cynical answer to Channel 4’s Hollyoaks and, latterly and more pressingly, Skins (Skins may be edgier, but it’s also stupider. It’s alienating me and almost everyone who isn’t over 30 or under 14, because we KNOW that high school is nothing like that).
It’s basically The O.C. set in Cornwall. And it’s exactly as dumb as that sentence looks. It also completely fails to make up for this, Californication-style, by including loads of sex, despite the fact that it airs after the watershed. It’s a pity, because if it was just a little more rubbish it could be merrily accepted as an intentionally bad appendix to the otherwise rather watchable Moving Wallpaper.
But both shows have time to improve. We can find out tomorrow night if they do, when the second episodes air on ITV1. In the meantime, let’s celebrate a really very, very clever idea. And mourn that it wasn’t made in America first.










